Pine Gate Renewables

Social Media Marketing & Branding

Pine Gate Renewables is a fully-integrated utility-scale solar development company headquartered in Asheville, NC, with a mission to provide renewable power for local communities across the country through project development, financing, construction and environmental preservation.

Wolf Head was brought on to support the Communications team as they built out their internal team. The below stats are based on a 3-month period of working on Pine Gate’s social media marketing.

Strategy

The goals for Pine Gate’s social media marketing were to

  1. Show they are a leader in the industry
  2. Increase brand awareness
  3. Recruiting

Each platform was used as a vehicle to achieve these goals. LinkedIn’s targeted audiences were B2C, prospective employees, and investors/partners, while Instagram’s and Facebook’s were B2C and prospective employees.

Included

  • Monthly calendar with one post per platform per week
  • In depth audience and hashtag research
  • Three targeted post series
  • One targeted story series
  • Monthly analytics report

Post Highlights

LinkedIn
solar panels

We’re thrilled to announce that our Bowman Solar Project is live and online! Construction of the project in Orangeburg County, SC, began in Q2 of 2019. The 849,840-panel project… read more

Instagram

Our¬†#MegawattMonday¬†featured solar farm is Collier Solar in Collier Oregon! As Fall and Winter approach, we thought we’d address a common misconception… read more

Facebook

Safety is always a top priority for us at Pine Gate Renewables. With an “extremely active” hurricane season this year, according to the National Oceanic and Atmospheric Administration… read more

The Results

LinkedIn

24%

increase in followers

4,901

average monthly page views

14,230

average monthly impressions

Instagram

13%

increase in followers

21

average monthly profile views

1,958

average monthly reach

Facebook

5%

increase in followers

661

average monthly page views

667

average monthly reach

The Results

LinkedIn

24%

increase in followers

4,901

average monthly page views

14,230

average monthly impressions

Instagram

13%

increase in followers

21

average monthly profile views

1,958

average monthly reach

Facebook

5%

increase in followers

661

average monthly page views

667

average monthly reach

Wolf Head has been integral in helping us create a cohesive digital footprint. The eye for detail and the creativity shown with our brand is truly special.”

James Luster

Founder & COO